UX Design

by Daniel Salomon

My goal? To understand and represent my users' needs in my organisation and make sure that our software fits those needs.

How? By talking to users, conducting research, analyzing data, creating accurate personas, mapping the user's journeys and ultimately create, prototype and validate beautiful & effortless designs.

CashWeb mobile app

A modern way to interact with a complex SaaS bookkeeping product, designed for users with specific persona's.

•Full redesign of an outdated existing app, based on user research and a new design system.
•Design validated through extensive unmoderated usability testing and a pre-launch pilot with ~50 users over 3 weeks.
•Hundreds of active users on Android & iOS (smartphone & tablet).
•Roadmap of improvements and additions based on user feedback & Firebase user analytics data.

Learn more about the app

Some defining features

CashWeb app screenshot 1 — The main user flows of the app were designed as multi-step processes, with one clear task per step.

CashWeb app screenshot 2 — Main features are grouped into 4 home page tabs that matches the expected user personas.

CashWeb app screenshot 3 — Main features are grouped into 4 home page tabs that matches the expected user personas.

CashWeb app screenshot 4 — A floating action button allows the user to start the most important flows from every home page.

About the process

User survey results — Targeted surveys to understand the current users, their behaviour and their experiences with the current app.

Card sorting analysis — Card sorting exercise to discover which features users associate with each other to ultimately create a navigation structure.

Content map of the app — Creating a content map that helped us understand all the relevant screens (and external apps) and the necessary connections between them.

Usability test heatmaps — Usability testing (remote) to identify necessary improvements in the first version of the redesign.